Public clients hire public agencies who go through rounds and rounds of strategy and rounds and rounds of creative. 50% of the time (a best guess based on my own experience), projects die. The other 50% results in garbage that any agency could have come up with in an hour (again, a best guess based on my own eyeballs).

I believe we’re about to embark on a new era of entrepreneurial marketing. Yes, it is out of necessity. But frankly, I’m excited about it.

- via A Photo Editor

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